In advertising,the source dimension includes:
A) the sponsor, the author, and the persona.
B) the headline, the body copy, and the closing.
C) the implied, sponsorial, and actual decoders.
D) autobiography, narrative, and drama values assigned to the message.
E) the biography, the epic and the invective.

Question

Quizplus · Accepted Answer

The source dimension in advertising includes the sponsor (who is paying for the advertisement), the author (who created the advertisement), and the persona (the character or voice being presented in the advertisement).

In Advertising,the Source Dimension Includes