The process of integrating all the messages created by an advertiser's various communication agencies and sent out by various departments within the company to achieve consistency is called:
A) integrated marketing communications.
B) integrated project management.
C) integrated accountability communications.
D) integrated business administration.
E) integrated employee communications.

Question

Quizplus · Accepted Answer

Integrated marketing communications is the process of coordinating and integrating all the various communication channels and messages to ensure they are consistent and complementary. It involves bringing together different communication agencies and departments within a company to work towards a common goal and create a unified message for the target audience.

The Process of Integrating All the Messages Created by an Advertiser's