Which of the following types of advertising is considered good at creating awareness and credibility for a business firm at relatively low cost?
A) Sales promotion advertising
B) Public relations advertising
C) Direct-response advertising
D) Nonproduct advertising
E) Brand advertising

Question

Quizplus · Accepted Answer

Public relations advertising is considered good at creating awareness and credibility for a business firm at relatively low cost. It involves creating and disseminating positive news about the company and its products/services through press releases, media relations, events, and social media. Unlike other types of advertising, public relations advertising does not involve paid media placement, hence it is relatively cheap. Moreover, it is perceived as more credible and trustworthy than paid advertising because it is presented as news or information rather than as a sales pitch.

Which of the Following Types of Advertising Is Considered Good