Which of the following is a major drawback to the use of personal selling?
A) Its low frequency and reach
B) Its high per-customer costs
C) Its inability to convey large amounts of information
D) Its ineffectiveness as a motivator
E) Its ineffectiveness to build brand value

Question

Quizplus · Accepted Answer

Personal selling is a highly personalized form of marketing, which requires a high level of interpersonal skills and communication. Because of the involvement of salespeople, personal selling incurs higher per-customer costs compared to other forms of promotion. This is a major drawback, especially for companies with limited resources, as personal selling can become prohibitively expensive. Therefore, choice B, "Its high per-customer costs," is the most fitting answer among the given options.

Which of the Following Is a Major Drawback to the Use