When a fast-food chain entered the Chinese market,it was at a time when childhood obesity was becoming a real problem.As a result,the chain teamed with the Chinese education system to develop nutrition classes for elementary school students featuring their mascot,a clown.The clown show was an example of _____ because it showed the fast-food chain as a company that cares about its consumers.

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Quizplus · Accepted Answer

Public relations is an umbrella process - much like marketing - responsible for managing the firm's relationships with its various publics.

When a Fast-Food Chain Entered the Chinese Market,it Was at a Time