When an ad for paints says,"We'll go to the ends of the earth to make the finest acrylic paint," it is an example of:

Question

Quizplus · Accepted Answer

This is an example of puffery in advertising, which refers to exaggerated, subjective claims that cannot be proven or disproven. The statement that the company will go to the ends of the earth is not a factual claim but rather a grandiose statement intended to create a positive impression of the product. Puffery is legal in advertising as long as it does not mislead consumers about the product's capabilities or characteristics.

When an Ad for Paints Says,"We'll Go to the Ends