The basic premise of _____ is that advertisers intentionally create ads with messages that are hidden in the illustrations just below the limen (the threshold of perception).

Question

Quizplus · Accepted Answer

The basic premise of subliminal advertising is that advertisers intentionally create ads with messages that are hidden in the illustrations just below the limen (the threshold of perception). Suggestive selling and peripheral communication refer to different types of advertising techniques, while hidden attribution communication and faux marketing are not commonly used terms in the advertising industry.

The Basic Premise of _____ Is That Advertisers Intentionally Create