When people make a decision to not participate in a program unless they actively enroll for it,program participation is:
A) likely to be higher than if people were automatically enrolled and had to actively opt-out of participating.
B) likely to be lower than if people were automatically enrolled and had to actively opt-out of participating.
C) likely to be the same as if people were automatically enrolled and had to actively opt-out of participating.
D) exclusive, which always makes it more attractive to people.

Question

Quizplus · Accepted Answer

This phenomenon is known as the "opt-in" effect, where people tend to be less likely to participate in a program if they have to take an active step to enroll. Automatic enrollment with the option to opt-out ("opt-out" effect) tends to result in higher participation rates because it requires less effort for individuals to participate. Therefore, program participation is likely to be lower if people have to actively enroll for it.

When People Make a Decision to Not Participate in a Program