The concept that marketing information should be presented in a format that is easy to use in real time and consisting of crucial information is the marketing _________.
A)Accelerator
B)Matrix
C)Dashboard
D)Planning equation
E)Cockpit

Question

Quizplus · Accepted Answer

The marketing dashboard is a comprehensive system providing managers with up-to-the-minute information necessary to run their operation including data on actual sales versus forecast, progress on marketing plan objectives, distribution channel effectiveness, sales force productivity, brand equity evolution, and whatever metrics and information are uniquely relevant to the role of the marketing manager in a particular organization.

The Concept That Marketing Information Should Be Presented in a Format