When your boss,Fernando,says that you need a ROMI of 5.0,he is describing the __________ for the marketing investment.
A)Risk factor
B)Suitability factor
C)Total rate
D)Hurdle rate
E)All of these

Question

Quizplus · Accepted Answer

If the company has a marketing budget of $5 million and needs to generate $20 million in revenue, then the ROMI hurdle rate for any low-risk marketing program is 4.0.

When Your Boss,Fernando,says That You Need a ROMI of 5