A dashboard creates transparency in marketing's goals,operations,and performance.This in turn _____________.
A)Leads to smaller marketing budgets
B)Leads to animosity among departments
C)Elevates marketing's perceived accountability and trust by others
D)Makes marketing look like the hero in the company
E)None of these

Question

Quizplus · Accepted Answer

A dashboard provides a clear view of marketing activities and outcomes, which leads to higher accountability and trust from other departments and stakeholders. It does not necessarily lead to smaller marketing budgets or animosity among departments, nor does it make marketing look like a hero in the company.

A Dashboard Creates Transparency in Marketing's Goals,operations,and Performance