Firms that manufacture in a foreign market or maintain an extensive sales organization and distribution network but whose managers still maintain a "domestic first" mind-set are probably engaged in ________.

Question

Quizplus · Accepted Answer

International marketing aligns the company's assets and resources with global markets, but, in the vast majority of companies, management still takes a "domestic first" approach to the business. As a result, the corporate structure still divides international and domestic markets.

Firms That Manufacture in a Foreign Market or Maintain an Extensive