Shade Tree Auto Parts Co.wants to enter the Russian market.Russian law prevents foreign entities from owning a majority position in a company there.The best method of entry for Shade Tree is _________.

Question

Quizplus · Accepted Answer

A specific type of strategic alliance called joint venture enables many companies to enter a market that would otherwise be closed because of legal restrictions or cultural barriers. Additionally, like all strategic alliances, it reduces risk by spreading risk to other partners.