You Are Here,a personal navigation system company,has contracted its manufacturing to a firm in Malaysia for five years.Now that You Are Here has explosive growth,it wants to purchase the manufacturing facility.This market entry method is _________.

Question

Quizplus · Accepted Answer

The market entry strategy with the greatest long-term implications is direct foreign investment. Risks go up substantially when a company moves manufacturing into a foreign market. Although this is the riskiest market entry strategy, future market potential can position it for long-term growth.

You Are Here,a Personal Navigation System Company,has Contracted Its Manufacturing