Tyrone wants to get his girlfriend an impressive gift of chocolates for Valentine's Day.He chooses candy that was made in Belgium.This is an example of how consumers respond to ____________.

Question

Quizplus · Accepted Answer

Increasingly, customers apply what is known as the country-of-origin effect in their purchase decisions. The country-of-origin effect is the influence of the country of manufacture, assembly, or design on a customer's positive or negative perception of a product.

Tyrone Wants to Get His Girlfriend an Impressive Gift of Chocolates