The task of handling crises and giving the company's perspective to news organizations belongs in the ___________ element of marketing communications.
A)Advertising
B)Personal selling
C)Promotion
D)Public relations
E)Direct marketing

Question

Quizplus · Accepted Answer

The expansion of global communications has greatly increased the importance of international public relations. Companies realize that dealing with crises must be done quickly and effectively as global news organizations move instantly on stories around the world.

The Task of Handling Crises and Giving the Company's Perspective