When customers quickly and easily become bored with any given advertising campaign,this is considered __________.
A) Positioning
B) Advertising response function
C) Guarantee of desire
D) Advertising wearout
E) Maximum reach
Correct Answer:
Verified
Q48: California Milk Advisory Board has been running
Q49: Gillette sends out a free razor to
Q50: A _ approach to advertising execution is
Q51: An appeal that uses ordinary folks doing
Q52: _ is consumer-to-consumer communication generated about a
Q54: When advertising gets beyond a certain ad
Q55: Little kids and puppy dogs help execute
Q56: A coupon or special offer would contribute
Q57: _ is the level of competing messages
Q58: _ is not one of the three
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