Moving a customer past a need to really want the product is the _____________ stage in the AIDA model.

Name: Moving a customer past a need to really want the product is the _____________ stage in the AIDA model.
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Question

Quizplus · Accepted Answer

The sender is the source of the message. In a marketing context, the source is generally the organization whose offerings are the subjects of the communication. Often, the identification of the sender is connected more to a brand than to an organization.

Moving a Customer Past a Need to Really Want the Product