The goal to ____________ lets a customer know that Hilton has opened a new property in Tahiti.

Question

Quizplus · Accepted Answer

How does a customer know that Hilton is running a temporary special on room rates in its Orlando hotels? Or what the store hours are for Macy's annual white sale? Or that a $100 rebate is available on that Canon digital camera you've had your eye on? Or that the next-generation iPhone is about to be released? One important goal of promotion is to inform, or provide information-about a firm, brand, and product offerings.

The Goal to ____________ Lets a Customer Know That Hilton