A(n) _____ in promotional messaging is used to strike a chord with a target customer's sense of right and wrong.
A) Fantasy
B) Rational
C) Emotional appeal
D) Lifestyle
E) Moral Appeal
Correct Answer:
Verified
Q51: The goal to _ lets a customer
Q52: A _ appeal centers on benefits an
Q53: Promotion mix decisions are dependent on _.
A)The
Q54: In the _ stage,advertising tends to increase
Q55: Little kids and puppy dogs help execute
Q56: A coupon or special offer would contribute
Q57: _ is a site's ability to tailor
Q58: A firm setting its promotion budget as
Q60: A _ appeal uses right and wrong
Q61: One of the complaints of traditional couponing
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