A push strategy usually relies on ____________ directed toward channel members.

Question

Quizplus · Accepted Answer

In a push strategy, the focus is on the channel of distribution, and in getting the offering into the channel. Members of the channel are targeted for promotion and are depended on to then push the offering into the hands of end users. A push strategy typically relies on a combination of personal selling and sales promotion directed toward channel members.

A Push Strategy Usually Relies on ____________ Directed Toward Channel