When marketing planning,a good channel decision is the most important within the entire planning process because it does leads to market advantage over competitors.

Question

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When marketing planning, a good channel decision can be one of the most important within the entire planning process and can lead to market advantage over competitors. Among the issues for consideration are:
What is the level of distribution intensity sought within the channel?
How much control and adaptability is required over the channel and its activities?
What are the priority channel functions that require investment?

When Marketing Planning,a Good Channel Decision Is the Most Important