A push strategy doesn't mean a manufacturer would refrain from engaging in any channel incentives,but rather that the incentives would likely be greatly reduced versus a pull strategy.

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A push strategy means that much of the intensive promotional activities take place from the manufacturer downward through the channel of distribution. Think of this approach as an investment by the manufacturer in intermediaries so that they will have a maximal incentive to stock, promote, sell, and ship the firm's products. Push strategies usually are supported by heavy allowance payments to intermediaries for helping accomplish the manufacturer's goals.

A Push Strategy Doesn't Mean a Manufacturer Would Refrain from Engaging