__________________ is(are)considered by the customer when making a purchasing decision.

Question

Quizplus · Accepted Answer

Value is a ratio of the bundle of benefits a customer receives from an offering compared to the costs incurred by the customer in acquiring that bundle of benefits. From the customer's perspective, many but not all of those costs are reflected within the price paid for the offering. There are other types of costs, such as time invested in the purchase process or the opportunity costs of choosing one offering over another. But for most purchasers, regardless of whether the setting is B2C or B2B, the vast majority of costs are associated with the purchase price.

__________________ Is(are)considered by the Customer When Making a Purchasing Decision