Bright House wants Courtney to buy the full gamut of entertainment products and the more she buys-digital television,premium channels,downloadable movies,local and long-distance phone service,cellular service,high-speed Internet-the better the deal becomes compared to the total of the individual prices of each product.Bright House is using a ______ strategy.

Question

Quizplus · Accepted Answer

When customers are given the opportunity to purchase a package deal at a reduced price compared to what the individual components of the package would cost separately, the firm is using a price bundling strategy.

Bright House Wants Courtney to Buy the Full Gamut of Entertainment