Besides the standard auction approach where buyers bid for a seller's offering,_______ is now very common in which sellers bid prices to capture a buyer's business.

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Besides standard auction approaches (buyers bid for a seller's offering), online reverse auctions are now very common in which sellers bid prices to capture a buyer's business. Priceline.com is a prominent example of a reverse auction firm that serves as a clearinghouse for extra capacity from airlines, hotels, and cruise lines.

Besides the Standard Auction Approach Where Buyers Bid for a Seller's