The shift in focus from services to goods is a shift from the means and the producer perspective to the utilization and the customer perspective.

Question

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Customers do not buy goods or services: They buy offerings that render services that create value. The traditional division between goods and services is long outdated. The shift in focus to services is a shift from the means and the producer perspective to the utilization and the customer perspective.

The Shift in Focus from Services to Goods Is a Shift