Loyal customers are great advocates for a brand; however,blogs and other online communities have yet to become useful tools for marketers to reinforce the brand's message because they have not figured out how to best use them.

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Marketing managers know that loyal customers are great advocates for a brand. As a result, blogs and other online communities have become excellent tools for marketers to reinforce the brand's message.

Loyal Customers Are Great Advocates for a Brand; However,blogs and Other