The St.Louis Rams pump the smell of candy cane's into their stadium because the team feels that the scent adds to the _____ experience.

Question

Quizplus · Accepted Answer

The U.S. football team, St. Louis Rams, pumps a candy cane smell into its stadium and the team was so pleased with the results that it intends to expand the program next year pumping different scents into different parts of the stadium. A wide range of companies from Bloomingdale's to General Dynamics are using "scent technology" in their offices and stores. These companies and others understand that scent plays a significant role in the overall brand experience. Products that smell good sell better.

The StLouis Rams Pump the Smell of Candy Cane's into Their