Harley-Davidson Introduced a Cologne

Harley-Davidson introduced a cologne.While the Harley brand has a large and loyal customer base,the cologne was not successful.This is an example of the ______ limitation of branding.

A) Lack of meaningful differences among products
B) Failure to persuade the customer
C) Failure to overcome poorly designed products
D) Failure to protect the brand
E) Lack of brand-worthy communications