KFC is very protective of its "Seven Herbs and Spices" recipe intellectual property,which,in the view of the company,gives them a significant competitive advantage over other chicken restaurants,and will use any legal resource available to protect its patented formula.This is an example of the _____ dimension of brand equity.

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Quizplus · Accepted Answer

Brands possess other assets such as trademarks and patents that represent a significant competitive advantage. Google is very protective of its search algorithm intellectual property, which, in the view of the company, gives the company a significant advantage over other search engines.

KFC Is Very Protective of Its "Seven Herbs and Spices