The owner of Santos Lawn Service is looking to buy a new lawn tractor,a major purchase and significant financial investment.The owner decides to purchase a Dixie Chopper because of its reputation for dependability and excellent customer service.This is an example of the _______ role the brand plays for customers.
A) Reassurance
B) Education
C) Communication
D) Invigoration
E) Benchmarking
Correct Answer:
Verified
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