ABC Pasta has developed a strong brand name in the dry pasta marketplace based on its texture and taste.Through its strong brand,ABC was able to introduce a successful line of sauces under the same brand name.This is an example of the _______ benefit of brand equity for brand sponsors being used to extend the product range.

Question

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Brands convey a perception of quality that is either positive or negative. Companies use a positive perceived quality to differentiate the product and create higher price points. Rolex watches have been able to sustain a price premium long into their life cycle because of the perceived quality in design and performance of the product.

ABC Pasta Has Developed a Strong Brand Name in the Dry