Companies often use features to differentiate themselves from competitors.However,a company must balance the features customers want with __________.
A)What the competition is doing
B)The ability to manufacture the feature in a timely way
C)What they will pay at a given quality level
D)The configurations that make a positive brand look stylish
E)None of these

Question

Quizplus · Accepted Answer

A feature is any product attribute or performance characteristic and is often added or subtracted from a product to differentiate it from competitors. However, while delivering consumer value is the primary driver in making product decisions, a company must balance the features customers want with what they will pay at a given quality level.

Companies Often Use Features to Differentiate Themselves from Competitors