There is a category of goods called unsought goods.These goods are characterized as being the kinds of things that consumers _______.
A)Want to be completely convenient to them
B)Do more research on and compare across product dimensions such as color, size, features, and price
C)Frequently purchase and have little interest in seeking new information about
D)Would rather not purchase at all
E)None of these

Question

Quizplus · Accepted Answer

Unsought goods are products that consumers do not seek out and, indeed, often would rather not purchase at all. Insurance, particularly life insurance, is not a product people want to purchase. In general, customers do not want to purchase products or services related to sickness, death, or emergencies because, in part, the circumstances surrounding the purchase are not pleasant.

There Is a Category of Goods Called Unsought Goods