In the growth phase of the PLC,marketing communications _______.
A)Inform and educate the target audience about the product's features and benefits
B)Face the challenge of deciding between short-term sales promotions or investing more in the brand
C)Link the brand with key product features and highlight differentiation between competitors
D)All of these
E)None of these

Question

Quizplus · Accepted Answer

In the growth phase of the Product Life Cycle (PLC), marketing communications focus on linking the brand with key product features and highlighting differentiation between competitors to establish a strong market position.

In the Growth Phase of the PLC,marketing Communications _______