Informing and educating the target audience about the product's benefits,characteristics,and features is part of the communication strategy in the ___________ phase of the product life cycle.
A)Introduction
B)Growth
C)Maturity
D)Decline
E)All of these

Question

Quizplus · Accepted Answer

During the introduction phase of the product life cycle, the main goal is to create awareness and generate interest in the new product. This is accomplished through a communication strategy that includes informing and educating the target audience about the product's benefits, characteristics, and features. As the product moves through the other phases of the life cycle, the focus of the communication strategy may shift to other goals, such as building brand loyalty or maintaining market share.

Informing and Educating the Target Audience About the Product's Benefits,characteristics,and