Generally speaking,the most dramatic increase in revenue occurs in the _________ phase of the PLC.
A)Introduction
B)Growth
C)Maturity
D)Saturation
E)Decline

Question

Quizplus · Accepted Answer

During the Growth phase of the Product Life Cycle (PLC), revenue increases at its fastest rate as the product gains wider acceptance and market share, leading to an increase in sales and revenue. This is because of increased consumer awareness, positive word-of-mouth, and effective marketing and distribution strategies. Therefore, option B, Growth is the best choice.

Generally Speaking,the Most Dramatic Increase in Revenue Occurs in the _________