In the introduction phase of the PLC it is important to _________.
A)Inform and educate the target audience about the product's features and benefits
B)Link the brand with key product features and highlight differentiation between competitors
C)Work to further differentiate the product from those of competitors
D)Decide whether to invest further in the product or allocate funding to a new project(s)
E)Target the high-end market with a differentiated product and higher price point

Question

Quizplus · Accepted Answer

In the introduction phase of the PLC, it is crucial to inform and educate the target audience about the new product's attributes and benefits. This will create awareness among customers and generate interest, which is vital to move the product towards the growth stage.

In the Introduction Phase of the PLC It Is Important