It is not uncommon to see ________ profits in the introduction phase of the product life cycle for an industry.
A)High
B)No (or loses)
C)Average
D)Low
E)None of these

Question

Quizplus · Accepted Answer

New companies entering the market sustain product development and initial marketing costs associated with the product launch. As a result, the industry starts the PLC "in the red" (no profits).

It Is Not Uncommon to See ________ Profits in the Introduction