In the final stage of the maturity phase of the PLC,the market _______.
A)Picks up steam as it moves to the decline stage
B)Begins to feel the pressure of overcapacity and the market starts to lose customers
C)Begins to see price-only buyers move in and challenge existing producers to add more features to the product
D)Begins to feel the pressure of global manufacturing and moves to go international
E)None of these

Question

Quizplus · Accepted Answer

In the final stage of the maturity phase of the PLC, the market starts to feel the pressure of overcapacity as there are too many products and not enough customers. This leads to a loss of customers, and the market starts to decline. Hence, option B is the correct choice. Option A is incorrect because the market is not picking up steam, but rather starting to decline. Option C is incorrect because this is more likely to happen in the growth phase than the maturity phase. Option D is incorrect because going international is more likely to happen in the growth phase as companies look to expand their markets.

In the Final Stage of the Maturity Phase of the PLC,the