When products like cell phones have been aimed as a safety device for working women and moms,one way to find "new" markets is to _________.
A)Add features to the phones
B)Sell added benefits to the existing customers
C)Reposition the existing products to new markets
D)Alter the billing so more people can afford the product
E)All of these

Question

Quizplus · Accepted Answer

A "new" product approach is to reposition existing products to target new markets. The cell phone market used this strategy successfully to introduce cell phones in the mid-1990s. Originally cell phone service providers positioned the phones as a tool for business people or as a safety tool targeting individuals such as working women and moms. As the product become more widely adopted, the positioning of the product changed to become an important work tool. As the market for cell phones expands, the positioning has evolved to include younger users. Cell phones are the dominant communication device for teenagers, and phones have been created for kids as young as seven.

When Products Like Cell Phones Have Been Aimed as a Safety