Product followers are price-sensitive and risk-averse.They purchase older generation or discontinued models with lower prices and fewer features.This group of adopters is called the _____________.
A)Laggards
B)Unsure
C)Tried and true
D)Late majority
E)Cheap and cheerful

Question

Quizplus · Accepted Answer

Late majority (34 percent)-product followers are price-sensitive and risk-averse. They purchase older generation or discontinued models with lower prices and fewer product features.

Product Followers Are Price-Sensitive and Risk-Averse