Marketers spend heavily in the product launch phase in order to move people through ________.
A)The trial phase and into the adoption phase to get loyalty as soon as possible
B)Awareness, interest, and evaluation, getting them to try the product quickly
C)The evaluation phase quickly in order for them to search out as much information as possible
D)The adoption phase so they can be product advocates as early as possible
E)None of these

Question

Quizplus · Accepted Answer

Marketers, particularly those involved in a new-product launch, want to move consumers through the process as quickly as possible. One reason to spend heavily at the product launch phase is to move people through awareness, interest, and evaluation, getting them to try the product quickly.

Marketers Spend Heavily in the Product Launch Phase in Order