Garrett is moving into retirement and wants to cut his client base in half so he can work part time.In deciding which customers to keep,Garrett should look at the monetary prediction called _______________.
A)Customer longevity spending
B)Total customer spending
C)Total customer gross margin
D)Customer lifetime value
E)Total transaction spending

Question

Quizplus · Accepted Answer

One of the most important metrics in CRM is that of the lifetime value of a customer. Fredrick Reichheld in his books on customer loyalty has demonstrated time and again that investment in CRM yields more successful long-term relationships with customers, and that these relationships pay handsomely in terms of cost savings, revenue growth, profits, referrals, and other important business success factors.

Garrett Is Moving into Retirement and Wants to Cut His