Paul is the groundskeeper for a golf course.He not only mows the greens and fairways but is also an expert on the grass that is used and how to care for it.The golf pro and club manager consult with him about what new equipment the club needs to maintain the greens.Paul plays the role of __________ in the buying process.

Question

Quizplus · Accepted Answer

Users are the actual consumers of the product and play a critical role. While typically not the decision makers, they do have a lot of input at various stages of the process.

Paul Is the Groundskeeper for a Golf Course