Gatekeepers are important to the buying process because they _________.

Question

Quizplus · Accepted Answer

Gatekeepers are individuals who control access to key participants in the buying center such as decision-makers, influencers, and buyers. They hold the power to grant or refuse entry to salespeople or vendors. Therefore, they play a crucial role in the buying process by controlling access to the most important stakeholders in the decision-making process. Option A and B are not entirely correct, as the gatekeepers don't control the e-mail or the final decision. Option D is also irrelevant, as the gatekeepers don't control the building site.

Gatekeepers Are Important to the Buying Process Because They _________