The business market purchase decision process is triggered by someone inside the company who _____________.

Question

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The purchase decision process in the business market is triggered when someone inside the company recognizes a need for a product or service. This person could be an employee, manager, or department head who identifies a need for a particular product or service that can help the company achieve its objectives or solve a problem. Once the need is identified, other members of the buying center may be involved to define specifications, search for suppliers, evaluate proposals, and make the final purchase decision. However, it all starts with someone recognizing a need.

The Business Market Purchase Decision Process Is Triggered by Someone