Problem recognition for the business market consumer is triggered by ________.

Question

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Problem recognition for the business market consumer is often triggered by someone inside or outside the company identifying a problem. This could include employees, customers, or suppliers bringing attention to a business challenge that needs to be addressed. Trade shows and cold calls by salespeople can also lead to problem recognition, but they are less common triggers compared to internal or external stakeholders identifying issues. Seeing a new product on television or surfing the web may not be relevant to the specific business market consumer and therefore not trigger problem recognition.

Problem Recognition for the Business Market Consumer Is Triggered by ________