Accountants,purchasing agents,engineers,and other players in a buying center perceive the evaluation of products in different ways,which makes a buying center ______________.

Question

Quizplus · Accepted Answer

Individuals in the buying center come to the group with their own perspective of the decision. Engineers, for example, tend to focus on product performance and specifications. Accountants often concentrate on the cost and other financial considerations. Purchasing agents give attention to vendor quality and ease of ordering. One reason buying centers are effective is their ability to bring individuals with different perspectives together to evaluate possible product options.

Accountants,purchasing Agents,engineers,and Other Players in a Buying Center Perceive the Evaluation